PEOPLE / PLACES / 3 min

Story in preparation

The people behind the places.

Conversations about quality begin with listening.

Cannabis flowers and leaves in violet tones by Hendrik Schuette
Photo: Hendrik Schuette / Unsplash · Unsplash LicenseIllustrative image; cultivar not identified

Start with people

Many people stand behind a flower. Dispensary Vibes will meet space owners, farm teams and industry contributors through consent-based stories with checked details.

Questions before the visit

We begin with questions: what does quality mean to the people running a space, how do they trace origins, and what should adult newcomers understand? The interview remains an editorial story.